13 Jan 2026
Today, we're excited to share that Hupo has raised $10M in Series A funding, led by DST Global Partners, with continued support from Collaborative Fund, Strong Ventures, January Capital, and Goodwater Capital.
We've been intentional about how - and when - we raise capital. We've always believed that the healthiest way to build a company is by earning revenue through delivering real value to customers. Capital alone doesn't solve problems; execution does.
That said, when you're operating at a high level and see an opportunity to move faster and bigger, the right capital can be fuel to the proverbial fire. This round allows us to double down on what's already working.
What we've built so far
In under a year since Hupo AI's launch, the team has:
- Built the leading AI coaching platform for sales teams in banking, insurance, and financial services - not just in theory but in practice and results.
- Earned the trust of 20+ enterprise customers - from AXA and Prudential to Manulife, HSBC, Bank of Ireland, Grab, and UOB.
- Seen customers expand 3-8× in contract value within their first six months of use.
- Helped sales teams convert at nearly 3× their previous rates across multiple workflows - from cold outreach to objection handling.
- Shortened the time to first sale by ~75% for new sales reps at multiple customers.
- Shared usage patterns that show 10-15% higher active ratios across cohorts in three countries - a leading indicator of sustained enterprise value.
Each of these metrics isn't a trophy - it's a story. It's about teams hitting their numbers, leaders trusting AI to accelerate performance, and everyday sellers doing their best work with support, not distraction.
A financing round is not a destination. But it is a moment to reflect on the progress, the lessons learned, and celebrate the team behind it. We're proud of what we've built, grateful for the partners who believe in us, and massively excited about what's ahead.
If you're part of a bank, financial services, or insurance company looking to help your sales teams sell more - and sell faster - at scale, reach us at [email protected].
Here's what our clients and investors have to say:
"In insurance, most AI vendors lead with technology. Hupo stood out because they understood our frontline reality - how agents sell, how they're trained, and what actually scales," adds Arjan Wes, Chief Commercial Officer SEA, AXA. "That's why we were confident going live across multiple markets quickly."
"It's rare to see a company generate real enterprise revenue this quickly - and even rarer to see it happen in a market as complex and hard to penetrate as banking and insurance" said Andrew Montgomery, Partner, Collaborative Fund. "Hupo's early traction isn't just about growth; it's about earning trust in one of the most demanding enterprise environments."
If you're a builder who values autonomy, mastery, and ownership, we'd love to hear from you at https://careers.hupo.co/
We can't wait to meet you.
Team Hupo